PTIS rolls out new book: Creating Value Through Packaging
You can get an in-depth look at the future of packaged goods with case studies, expert interviews and market analysis. That view is in a new book titled: Creating Value Through Packaging: Unlocking a New Business and Management Strategy. It taps on the experience of industry thought leaders to deliver a new perspective of packaging’s dynamic role in business growth.
The book introduces the term Big “P” packaging and shows how it helps improve product success rates and speed time to market. It also describes how packaging enables operations and marketing functions to stay true strategically as they proactively adjust to thrive in a world that is always changing.
The book is co-authored by industry veteran Jim Peters, Packaging Hall of Fame inductee Michael Richmond, and executive consulting and business services leader, Brian Higgins.
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