Recommended Books

A listing of books recommended by PTIS staff, grouped by subject.

Packaging
Marketing
Business & Entrepreneurship
Life

Packaging

Marketing

Business & Entrepreneurship

Life

New book details how packaging creates value

Learn new methods on the cusp of change

See packaging value In customers’ eyes

Food packaging adds indispensable benefits

Win in foodservice packaging by knowing channel needs

Future scenarios prepare for 'what ifs'

Packaging: essential contributor to innovation, growth

Be ready when media targets packaging

It’s “when” rather than “if” packaging is a target. Whether the impact is positive or negative, be ready with:

Straightforward answers
Quick response
Consistent messaging