As part of the Contract Packaging Association’s 2020 webinar series, PTIS’s Brian Wagner and our partner Phil Roos from Great Lakes GrowthWorks will be speaking at a free webinar on Driving Consumer-Centric Packaging and Product Innovation.
In a competitive market where innovative packaging and products can differentiate brands, influence shoppers, and drive growth, understanding the trends that will most impact consumers and your market will be critical. This is even more important as consumers shift behavior and expectations due to Covid-19. This webinar will highlight the big trends you can leverage to create packaging and product innovation that truly disrupts. We will also present approaches to develop this disruptive innovation, including methods that bring consumer insights/feedback into the process early and at critical junctures. Finally, we will share out implications and what this means for you and for the CMCP industry moving forward.
To register for the webinar, click here