Design for an $8tn Niche By Brian Wagner Sometimes we get ahead of ourselves, and the market isn’t quite ready. I credit Dr. Laura Bix at Michigan State University for making us aware of Universal Design principles, probably 20 years ago. In 2011, I authored this article in Packaging World: Holistic Design may just be the answer. We attempted to persuade leading brands to incorporate the principles into their corporate Design Guidelines, but few have. They pushed back saying they could not afford to cater to such a small niche. Demographics suggested otherwise and this Packaging World article from Dr. Mike Richmond on Inclusive Design contains evidence that the time has come! Also, please enjoy John Mahaffie’s “voice from the future” and an intriguing foresight-driven perspective on where Inclusive Package Design might be headed. Enjoy PackExpo and let us know what you find!
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Some additional resources:
- Follow the Future of Packaging @PackFutur on Twitter for daily insights for the future of packaging – https://futureofpackaging.com/
- Additional resources from our friends at PMMI and Packaging World. Visit http://www.pmmi.org or http://www.packworld.com
- To view previous PTIS newsletters, visit www.packagingforesight.com
- To view articles on Sustainable Packaging visit https://www.futureofbusinessandtech.com/sustainable-packaging/looking-toward-a-completely-sustainable-packaging-future/# and https://www.futureofbusinessandtech.com/sustainable-packaging/flexible-packaging-offers-e-commerce-benefits/
The Future of Packaging – PTIS and Leading Futurists Collaboration
Since the late 1990s, leading companies from across the packaging value chain have relied on PTIS and Leading Futurists to guide their future-focused strategies, leveraging foresight tools to anticipate change and navigate through uncertain waters. Every three years we offer the Future of Packaging program for a multi-sponsor deep dive into the shape of change for the sector.
Our tools help to assure your packaging is hitting on key global trends and stay ahead of competitors. These services can be delivered live or remotely and include:
- The Future of Packaging Programs
- Scenario Planning Programs and Workshops
- Customized Trends & Insight Workshops
- Teaching techniques such as Horizon 3 thinking
- Ongoing future insights newsletter
- Individual company “Future-proofing” audit of packaging, operations