Foresight is a vital methodology for anticipating future trends and uncertainties. Unlike forecasting, which relies on past data, foresight explores multiple plausible futures to guide present decisions. PTIS has honed this approach over two decades through the Future of Packaging (FoP) program, focusing on a holistic analysis of societal, technological, environmental, economic, and political landscapes. The methodology involves scanning for trends, analyzing data to identify patterns, interpreting future scenarios, and developing strategic plans. By leveraging foresight, businesses can stay ahead of trends, mitigate risks, and capitalize on emerging opportunities. Learn more about PTIS’s foresight methodology in this month’s Packaging Foresight.
