Market & Channel Research for New Packaging Technology

For: Fortune 100 Packaging Supplier


The Situation

Company acquired a patented technology with several potential applications that it wanted to identify, quantify and prioritize. Due to costly start-up investment, also needed to manage its risk as well as research customer perceptions. PTIS helped research new packaging technology


PTIS Solution

  • Conducted global thought leader interviews and secondary research to gain new market insight and identify new target customers for the technology
  • Identified industry challenges, emerging technologies and unmet needs that aligned with the supplier’s capabilities and business structure

Business Impact

  • Confirmed Market Interest –Successfully managed the risk by identifying the technology’s potential applications and quantifying its perceived value among perspective customers
  • Identified Specific Market Opportunities – Assessed consumer, market and channel trends, including estimated market size, potential customers, synergies with existing technologies and barriers to entry
  • Delivered a Business Plan – PTIS helped the supplier develop a global business case and market introduction strategy for its technology that included key industry contacts as well as suggested messaging and positioning

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