Successful collaboration between brand owners and packaging suppliers has been a challenge for many decades. Both parties have different objectives, priorities, and approaches, which can create barriers to creating effective solutions and better business outcomes. However, with the right collaboration tools and processes, both parties can work together to bring innovation, new ideas, and solutions to the market.
PTIS has documented and implemented over 25 tools and processes for brand owners and packaging suppliers to collaborate effectively and achieve the greatest business results. Third party resources are often needed to assure unbiased prioritization of ideas, as well as recognizing we are all trying to do more with less, and contracting this specialized work takes time. Here are some examples, worth considering as we start 2024!
