OPTIMZE: VIRTUAL PRODUCT DEVELOPMENT (VPD)

Virtual Product Development (VPD)

For: Household & Personal Care – Refresh Brand Through Packaging

The Situation

A major household and personal care products company wanted to refresh one of their flagship brands by identifying new packaging concepts that could deliver on the brand promise, address retail impact, consider sustainability and consider the consumer use experience.

PTIS Solution

• Conducted more than 25 retail store audits
• Cross-functional team of 12 leaders from client organization plus 3 partners from an external design company
• Review key market drivers including consumer and retail trends, marketplace insights and sustainability trends

Business Impact

• Identified and sketched more than 50 packaging ideas
• Top 13 ideas assessed on cost premium vs. time to implement including technical feasibility
• Top 5 ideas turned into concepts through 2-D, 3-D and 4-D (digital) renderings
• Top 5 concepts assessed against 16 key attributes and scored to define priority

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Contact us to learn more about how PTIS can help your company can create value through packaging.