Shrinkflation, a once trendy and satirical term, has now become a lasting staple in today’s marketplace and an accepted brand practice. With inflation likely not slowing down soon, consumer brands face a considerable challenge. They must balance profitability while maintaining transparency and consumer trust.
Here at PTIS, we specialize in helping brands tackle challenges like this head-on so you can uphold your integrity and keep your customers satisfied. Read on to leverage successful strategies for shrinkflation.
