You’ve probably heard the Wayne Gretzky quote to skate where the puck is going, not where it is. The same goes for packaging strategy. With 2025 fast approaching, now is the time to pause, assess, and strategize for the future. The packaging landscape is evolving rapidly, driven by shifts in consumer expectations, advancements in technology, and increasing demand for sustainable practices. In order to be ahead of the competition, you have to plan ahead.
This month’s article explores why now is the ideal time to focus on your packaging strategy. We highlight emerging trends to consider and provide actionable steps to move forward. Don’t let the clock run out—position your company to thrive in the years ahead.
