Futurists draw from fields such as economics, culture, technology, and environmental science to provide a holistic view of the future landscape. The Voice from the Future article this month is contributed by PTIS Associate and package designer Rick Rangler from Colbie Blue Studio.
How will AI (artificial intelligence) and other tools play into future package design? What will consumer preferences be? Questions like these and more are explored below. They also pose as a glimpse into PTIS Future of Packaging program. As the longest running study/consortium on the future of packaging (offered every three years) the program gives packaging professionals a multi-sponsor deep dive into the shape of change for the sector. Learning to think for the future also benefits current operations.
